Use rotation for incoming enquiries
Facebook lead subscriptions can rotate new enquiries among recipients. AI flow assignment can also use round robin. This fits a team where a fresh enquiry should go directly to the next available handler in the configured rotation.
Use a pull pool for calling work
Lead Distribution lets callers request a batch with a WhatsApp keyword. Daily caps, sheets, and recycling controls make it useful for a shared pool that is worked through a calling process.
Keep sources and working groups clear
Retain the page, form, and campaign context on incoming ad leads. Use distribution sheets for pool organization and lead folders or saved views for personal work. These are related tools with different purposes.
Decide what completion means
Document when an agent should update a lead, complete a pool record, add a remark, or reset it for another attempt. Consistent actions make the queue and the reports more useful to the next person.
Choose routing around how the team works, then make the completion rules explicit.