Choose the audience and channel
Use contacts who expect to hear from your business. Review source data and duplicates. Decide whether the campaign belongs in a QR-linked WhatsApp broadcast, a scheduled campaign, an approved WABA template, or email.
Make personalization useful
Map variables to the right columns and preview names, contact data, and attachments. Write a message that makes the next step clear. Use variants when they improve relevance, and keep opt-out preferences part of the process.
Plan the operating window
Scheduled Broadcast campaigns have pacing, off-hours, and timezone settings and run on the server. Immediate browser broadcasts have different operating requirements. Pick the tool before promising an exact sending schedule.
Prepare for responses
Choose who will work replies and which knowledge or flow should support them. Review delivery outcomes and conversation activity after the send, then adjust the audience and message for the next campaign.
A campaign is a conversation starter. Plan the team's response as carefully as the send.