Match the right post and intent
Choose a particular post or apply an engagement across posts. Keywords let a campaign respond to the enquiries it was designed to attract.
Continue in the right channel
Configure a public reply, a direct message, or both. Supported buttons can carry links or payloads, while AI prompts help tailor the response to the business context.
Give the team the follow-through
Messenger and Instagram conversations appear in their channel tabs. Route eligible conversations into AI flows and let teammates work the resulting enquiries.
How it comes together.
- 1Connect and subscribe the account
- 2Create an engagement rule
- 3Continue the conversation
Setup & availability
Facebook messaging and Facebook Lead Ads use separate connections. Instagram requires an eligible professional account and has channel-specific message limits.
Detailed setup instructions